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5 Reasons Every Business Owner Needs Hippo Video Marketing
O.Milton • May 04, 2021
The Power of Hippo Video Marketing
You may have a business that spans across many online platforms. You are not alone. With so many websites out there generating content and competing for those coveted clicks, it is a must that your site be everyone and show up in all the right searches. Sitting back and waiting for those clicks to come to you is no longer an option. Engaging content now means so much more than just blog posts and memes. If you want to show up in those highly desired search results and convert your visitors into customers, then read on to learn five reasons every business owner needs video marketing.
1. It works to influence customers: Creating one single video may not take much time or money for you, but it can end up being shared by millions. This means, obviously, that more people will see it. The best part is that all of that sharing does not cost you a thing.
2. Videos are shared more than other forms of media: Though you may enjoy that funny meme, many people prefer videos. Videos are shared for more often than other forms of media. If you are using a tool such as HipopVideo.io, you can then gather the analytics about who has shared what and use that information to fine-tune your message and increase your reach.
3. It drives potential customers to your site by improving SEO:
Ending up in the search results of the behemoth that is Google is the grand prize when discussing search engine optimization. If you want to be on that exclusive landing page, then you will need to pull out all the stops to ensure your blog is properly optimized. Video marketing is a great way to do that as search engines will reward those who include video content on their websites.
4. It gives you the chance to show off your product: It goes without saying that video marketing can be used as a tool to get more customers, but it really is the best way to show off what it is that you do as well as how you do it. Create videos of how your products work or of happy customer testimonials to show potential customers that you are the real deal.
5. It is easy:
Most businesses believe that videos require a lot of production costs and top-notch equipment to make a video. Though that may have been true decades ago, everyone has a smartphone in their pocket that can make a quality video. There are also plenty of software options to help you edit.
Now that you have learned how adding video marketing to your business is both easy and effective, head over to check out some of the offering from HippoVideo.io. Their tools will help you create leads and track habits so that you will have the data you need to make your business decisions based on your customers’ habits. Sign up today and take advantage of their 7-day free trial.
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