Order fulfillment is probably one of the less glamorous sides of running a business. At its most basic, it is someone throwing an item in a box, making sure it is packaged securely as to not break in transit, and then taped up and taken to the nearest mailing facility. Sounds captivating, does it not? The truth is that packaging and shipping can be a boring side of business, but there is no reason that has to be the case. In fact, you should consider taking your packaging needs to the next level by customizing your business’s packaging. Keep reading to learn five ways custom packaging puts your business ahead.
1. It gives your business a professional look: Though there is nothing wrong with using a simple cardboard box to send a package, there is no doubt that a customized box gives you and your business a more professional look. Packhelp.com can get you started with a custom design that meets your needs.
2. Customers don’t just like it; they love it: It may be tough to admit, but customers go wild for their customized packages when they arrive. Most people get quite excited when their Birch Box of Stitch Fix arrives in its signature, custom package. This means they are not just going to tear into the package. It turns the opening of a package into an unboxing. Need proof that customers love it? Check out any number of unboxing videos online just to see how custom packaging turns opening a box into an experience.