Attracting customers to patronize you is not an easy task, no matter how big your business is or how renowned your brand is.
There is no gainsaying that women are not easy to deal with. This rule does not exclude the world of business, in fact, it applies more in this area. Attracting female customers is as critical to the growth of any business as capital is, even more. This is because women are the ones who make most buying decisions, whether they are the direct consumers of the goods and/or services or not. The products their husband, children, friends or even neighbors use are always subjective to their opinion and preferences. This makes women the main target of most advertising methods.
Here are six(6) sure ways that have been proven to attract female customers:
• Humor
It is a well known fact that women usually feel at ease with people with a good sense of humor. That's why men that are funny find it easier to attract ladies to themselves. Whenever you are having a customer with a lady and you want her to loosen up, you can crack a joke. Saying two or three funny things will make them remember you.
• Emotions
Females are emotional and appealing to their emotions has proven to be very efficient in attracting their patronage and even loyalty. In the case of a small business, you can randomly give a candid opinion on personal issues like child health or marriage to pique their interest. Most times, this makes women feel understood by you, and consequently, patronize you.
• Connection to Roots
Another method big businesses, especially stores, use to attract females is by connecting to their roots. They make it a point to connect to women by employing people from different roots so as to have a more personal relationship with their customers. For example, if all your workers, especially female, were from England, the American women around are less likely to patronize you because they feel like it is not for them. Without even giving it much thought, a French lady would do to a store where one of the attendants speak French.
• Reasonable Prices
There is no gainsaying that females are more careful in spending than their male counterparts. Women are very sensitive to price, even relatively more than brand or quality. If you want ladies to patronize you, make sure your goods or services are not too expensive. This is like a starting point whenever you want patronage from females because it is one of the first things they would want to find out about.
• Women Stories
The strongest brands are those that make use of contents that women can relate to, stories that women can personally feel and connect to. Your message whenever you are advertising should not be something that women cannot make sense out of, your idea should not seem abstract to them or else, you will put them off.
• Rewards
Giving rewards and loyalty bonuses make women come back for more. This is because, regardless of how little your rewards or bonuses are, it makes them feel like they are gaining something.
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