When you have a business to run, you want to make sure that your efforts, as well as your money, are well spent. It is important that business owners understand where they should focus their expertise. When creating a website or setting up a social media presence, your efforts should be focused on the message you are sending to turn clickers into customers. 

Some business owners think they need to be an expert in a variety of areas. They need to be a professional photographer and editors who must also maintain each and every social media account. Luckily, that is just not the case anymore. If you are looking to simplify your work life, consider using royalty free images that automate with what you are already doing. Here are eight ways to use royalty free images to grow your business.

1.  Enables automation: Websites such as Shotzr.com offer royalty free images. They use a data-driven model that automates image selection using their high-performing imagery.

2. Optimize your ads for each platform: Using royalty free images from Shotzer means you are sure to get the right images for each occasion. They ensure that your ads are optimized for your specific customer base. 

3. Interactive offerings: Though you can find royalty free images in many places online, Shotzr uses the interactions and responses to their images to deliver and create their recommendations.

4. Help create the sales funnel: When you create digital ads and ask visitors to opt in, you can begin to collect valuable data on customers who you already know are interested in your product or services. These customer acquisition funnels are driven by digital ads. Using quality imagery will help bring in more future customers.