Landing page is important for e-commerce businesses. It is used for online marketing and campaigns, it converts visitors to customers and is used to boost sales. Today, we will be comparing two major landing page platforms in the world, to evaluate which is best suited for you. These platforms are Unbounce and Instapage.
Unbounce and Instapage: Unbounce has multiple options for creating pages and customization. If you have advanced online marketing needs, it is the best for your business. Instapage is an easy-to-use platform, and is great for creating simple landing pages, it also comes with a bigger budget.
Platform Prices: Unbounce is more cost effective than Instapage. Its prices start from $79.00/month, while Instapage starts from $99.00/month. So if you are using a small budget, Unbounce gives more value at a cheaper rate so it is the best for you.
Features and Functionality: Unbounce can be used to build landing pages for virtual events. It's landing pages are of good quality, its tools give you insight and provide enough information to help you build in the future. Instapage is well known for its simplicity. Its dashboard can be customized with ease, and you can easily create landing pages and mini sites without the need of a developer. Instapage has built in analytics, you can track your visitors behavior with its heatmaps.