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Unbounce Vs Instapage: Which Is Right For You?

O.Milton • Apr 09, 2021

Instapage vs Unbounce

Landing page is important for e-commerce businesses. It is used for online marketing and campaigns, it converts visitors to customers and is used to boost sales. Today, we will be comparing two major landing page platforms in the world, to evaluate which is best suited for you. These platforms are Unbounce and Instapage.


Unbounce and Instapage: Unbounce has multiple options for creating pages and customization. If you have advanced online marketing needs, it is the best for your business. Instapage is an easy-to-use platform, and is great for creating simple landing pages, it also comes with a bigger budget.


Platform Prices: Unbounce is more cost effective than Instapage. Its prices start from $79.00/month, while Instapage starts from $99.00/month. So if you are using a small budget, Unbounce gives more value at a cheaper rate so it is the best for you.


Features and Functionality: Unbounce can be used to build landing pages for virtual events. It's landing pages are of good quality, its tools give you insight and provide enough information to help you build in the future. Instapage is well known for its simplicity. Its dashboard can be customized with ease, and you can easily create landing pages and mini sites without the need of a developer. Instapage has built in analytics, you can track your visitors behavior with its heatmaps.

Goal-oriented email templates
Best Suited For: Unbounce is best suited for businesses, entrepreneurs and marketing agencies who want to build sophisticated landing pages at cheaper rates. Instapage is great for digital marketers, teams and agencies who want a quick and simple landing page. It is therefore safe to say that Unbounce is a better option.

Customer Care Service: Unbounce offers excellent customer care service. Helping the customer navigate its platform is at its core. The Unbounce community offers unique forms and blogs that help the customers find and add to the features they like, and give them a satisfactory experience. Instapage embraces diversity and hands-on with their customers. They send direct mails to their clients, takes a while to respond but makes the company-customer relationship a personal affair. The two companies both have great customer care service but Unbounce is better.

Benefits of Each Platform: With Unbounce you will get great flexibility and a variety of features when you are setting up the pages, automated A/B testing, can create sticky bars for your site, get over 200 professional looking templates and Handy WordPress integration at a low cost budget. With Instapage you will get integration with many softwares, over 200 editable templates, dynamic text replacement at PPC campaigns, no traffic limitations and much more.

Both Instapage and Unbounce are great pillars in the digital marketing sector, they both have their pros and cons yet looking at factors like budget, value, features and customer service, Unbounce is the best. It offers the best services for landing pages and helps grow businesses.



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